According to online statistics from eMarketer, less than 20% of internet users intentionally read content with the aid of an RSS reader. Interestingly enough even frequent users don’t know what that seemingly familiar orange emblem really means and the function it performs. In this article they claim that RSS feeds will “eclipse” email as the consumers choice for opt-in messaging.
I personally have found RSS feeds very helpful and I notice them now everyone! It’s funny that I didn’t before my IMS class. I will continue to use RSS feeds even when I am finished with the course. I can’t believe I’m actually ahead of some of the technology savvy world.
